HOME > About Us > Our Mission & Vision

Mission

Create many
"good life" for others
with technology
and heart.

More kindness.
A life in harmony with life, snuggling up to the other person's heart and perspective.
More clarity.
A life that allows people to choose their own lifestyle comfortably without hesitation.
More diversity.
A life that is in tune with the times, with people, and with a variety of values.

We have been contributing to the optimization of the real estate market from early on,
and have accumulated a wealth of data and trust.
To create a new standard together with our customers.

What only technology can do, what only people can do.
We want to build more and more "tools" to help people's lives,
"places" where people can exchange data with peace of mind,
and "experiences" where friendly communication can spread.

When life changes, when life continues.
At every point of contact,
we want to provide rich and clear choices, and to connect people and their good lives by seamlessly linking data.

Create a social system in which a comfortable life circulates.
That is our mission.

Create many good life for others with technology and heart.
Create many good life for others with technology and heart.

Vision

Create society where
comfortable life circulates.

Detail

Values

Make our history by accumulating trust from others.

Make our history by
accumulating trust from others.

The past leads to today, and today leads to the future. Accumulating trust with our customers step by step, becomes the foundation of "US" and our history.

Keep setting a new standard.

Keep setting a new standard.

Always question the "norm," learn and unlearn, and formalize the path we have taken. Be curious, enjoy exploring the unexplored as pioneers, introduce and expand new insights into our organization.

Generate a chemical bond by various talents.

Generate a chemical bond
by various talents.

Send out your own WILL and involve colleagues and partners who can fill in your lacking abilities. When the DNA of specialist's fuse beyond differences in areas and ideas, new "chemical reactions" will be born.

Love challenges and failures we meet altogether.

Love challenges and failures
we meet altogether.

Let's welcome the trials and errors with great love, for new challengers and that followers. Whether it is a small challenge or a big failure, let us accumulate them while supporting each other.

Advance forward with perspective just right.

Advance forward
with perspective just right.

Think about innovations and improvements that will move the world forward by one step. Not in the future, not so far, nor today, but from the distance of "TOMORROW". Light the way forward proactively, not leaving anyone behind, and not stagnating.

Be gentle and kind, but with firm determination in heart.

Be gentle and kind,
but with firm determination in heart.

Kindness = "friendly" and ease = "comfortable", but it is not a Yes-man. We will be a dependable presence through clear communication and a system with a "principle".

Logo Story

A platform where
“good”lifestyles circulate

ロゴストーリー

The “い” shape of “いい”, which is included in the company name “いい生活”, circulates in a cubic shape, symbolizing a platform where a good life circulates.

The three logo colors represent the following.

"BLUE: Wind, changes and flows where people and data come and go"
"YELLOW: Land, the warmth of diversity"
"NAVY: Buildings, systems, and order"

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